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Including demographic data in a survey will make it possible to drill down and analyze segments or sub-groups of one or more business units to see results specific to a particular demographic grouping e.g. males versus females. Demographic categories should, however, be chosen with care and for a specific purpose – it doesn’t make much sense to include demographic questions regarding gender if it is an all-female business unit or team. Also bear in mind that asking a lot of demographic questions as part of a survey could be viewed as an invasion of privacy and confidentially, particularly in smaller groups, so keep them to the minimum.
An example of the demographic categories and attributes used in the Flow@Work survey are shown in the table below.
Category | Attribute #1 | Attribute #2 | Attribute #3 | Attribute #4 | Attribute #5 |
Age Group | <21 years | 21 - 25 years | 26 - 35 years | 36 - 50 years | >50 years |
Tenure | <1 year | 1 - 2 years | 3 - 5 years | 6 - 10 years | >10 years |
Term | <1 month | 1 - 6 months | 7 - 12 months | 1 - 3 years | >3 years |
Level | Operational | Supervisor | Junior Mngmt | Senior Mngmt | Executive |
Qualifications | < A-level | A-level | Diploma | Degree | Postgrad |
Gender | Male | Female | No response |
Some guidelines to consider when deciding on the number and range of demographic categories and attributes:
The analytics dashboard will structure the survey results according to the demographic categories as defined by means of the Demographics function of the Manage Participants module (see image below).
The analytics dashboard will associate a survey respondent’s demographic attributes (age, gender etc.) to the respondent’s survey responses as captured or defined in Manage PARTICIPANTS, or in the case of off-system employees or a public survey, as captured as part of the respondent’s survey responses.
The Demographic filter dialogue (see below) will display the demographic categories exactly as captured in Manage PARTICIPANTS, and will allow you to filter the survey results according to any arbitrary selection of demographic attributes - see Filtering Survey Responses for more on how to set a demographic filter.
Demographic data (e.g. Gender, Age group) can be updated during an employee survey by including demographic questions (e.g. What is your age group?) in the survey questionnaire:
See the Demographics page section of Survey Questionnaires for more on how to include demographic survey questions in a survey questionnaire. Tip: activate the Only include demographic questions in public surveys option to restrict demographic survey questions to public surveys only and to exclude them from targeted surveys (see Survey Settings for more).
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