Survey Essentials
The Survey Essentials section will provide you with essential reading material and context regarding the steps necessary to plan and run one or more successful survey campaigns.
The Survey Process & Communications
Summarizes the different activities that happen before, during and after the survey - from preparing and testing a survey to running, closing and publishing the survey results.
Critical Success Factors for a Survey
For an employee survey to be effective and of any value, the survey needs to be representative, credible, and useful.
Maximizing Survey Participation
A good response rate is generally a function of the commitment displayed by senior management to the survey process and the quality of the communication programme – employees need to be educated on what employee engagement is, what the survey will measure, and how they will benefit from participating.
Sample Size & Sampling Errors
To determine whether the number of survey responses from a survey group or business unit are sufficiently representative, it will be necessary to calculate the sampling error, i.e. the extent or margin of error to which a particular sample actually represents the views and opinions of the group being surveyed.
Modes of Survey Data Collection
Online surveys can be conducted either as Public surveys where a common survey link is included in an email and forwarded by the user, and Targeted surveys – where an employee list with survey participant names, email addressed and/or unique employee numbers are captured so the system can email unique survey links to each individual survey participant.
Using Survey Models
The Using Survey Models section will introduce you to survey models as the basis of both diagnostic and pulse surveys, and will show you how survey models can be cascaded and shared between different parts of the organization.
Using a Survey Model in a Survey Campaign
The Engage platform supports two types of survey models or designs: (1) Mindset’s scientifically-developed engagement and inclusion survey models, and (2) custom survey models defined by the user or one of the Mindset Partners to measure for example culture, values, job satisfaction or customer engagement.
Cascading & Sharing Survey Models
A survey model – whether newly created from scratch or copied from an existing survey model or template – is “owned” by the business unit where it was created. The owner of a survey model can edit the model as required, and can optionally share a survey model by making it available as a survey template to other business units downstream, i.e. business units that report directly or indirectly to the owner of the survey model.
Targeted Pulse Surveys
To be effective, engagement surveys should not be based on a snapshot that measures how many employees feel engaged at any particular point in time; it should instead measure how often they felt engaged over a period of time.
Designing a Survey Model
A 3-step approach towards designing a survey model that will allow you to accurately and reliable assess the views and perceptions of employees regarding a specific event or condition in the organization or work environment.
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