The Survey Essentials section will provide you with essential reading material and context regarding the steps necessary to plan and run a successful survey campaign.
The Survey Process & Communications
Summarizes the different activities that happen before, during and after the survey - from preparing and testing a survey to running, closing and publishing the survey results.
Critical Success Factors for a Survey
For an employee survey to be effective and of any value, the survey needs to be representative, credible, and useful.
Maximizing Survey Participation
A good response rate is generally a function of the commitment displayed by senior management to the survey process and the quality of the communication programme – employees need to be educated on what employee engagement is, what the survey will measure, and how they will benefit from participating.
Sample Size & Sampling Errors
To determine whether the number of survey responses from a survey group or business unit are sufficiently representative, it will be necessary to calculate the sampling error, i.e. the extent or margin of error to which a particular sample actually represents the views and opinions of the group being surveyed.
Modes of Survey Data Collection
Online surveys can be conducted either as Public surveys where a common survey link is included in an email and forwarded by the user, and Targeted surveys – where an employee list with survey participant names, email addressed and/or unique employee numbers are captured so the system can email unique survey links to each individual survey participant.
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