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RESOURCES |
The Survey Essentials section will provide you with essential reading material and context regarding the steps necessary to plan and run a successful survey campaign.
A good response rate is generally a function of the commitment displayed by senior management to the survey process and the quality of the communication programme – employees need to be educated on what employee engagement is, what the survey will measure, and how they will benefit from participating.
To determine whether the number of survey responses from a survey group or business unit are sufficiently representative, it will be necessary to calculate the sampling error, i.e. the extent or margin of error to which a particular sample actually represents the views and opinions of the group being surveyed.
Online surveys can be conducted either as Public surveys where a common survey link is included in an email and forwarded by the user, and Targeted surveys – where an employee list with survey participant names, email addressed and/or unique employee numbers are captured so the system can email unique survey links to each individual survey participant.
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