Likert survey question scores are shown as a score out of 100, and are calculated as a function of the *number of respondents* for each of the question’s *Likert options*. The calculation works like this: the number of Likert options will determine the maximum value of a response for a survey question, so a survey question with 4 Likert options will have a minimum value of 1 and a maximum value of 4, while a survey question with 7 Likert options will also have a minimum value of 1, but a maximum value of 7.

The number of survey responses for each Likert option will then be multiplied by the Likert option’s value and summated to get a total score for the question, which is then recalculated so the final score can be shown out of a total of 100.

In the example below, a survey question with 4 Likert options received a total of 200 survey responses (*survey sample size*) out of a total of 400 potential respondents (*survey population*), with 100 respondents choosing the *Never* option (value = 1) and 100 respondents choosing the *All the time* option (value = 4). The number of responses for each Likert option are then multiplied with the Likert option’s value, and summated to get the final score – in this case, a final score of 500 out of a potential maximum score of 800 (the total of 200 respondents multiplied by the maximum Likert value of 4). The score is then adjusted and rounded off and shown as a value out of 100 in the analytics dashboard.

The distribution of the survey responses (i.e. favorable vs. unfavorable responses) is shown via a 3-bar graph, with the number of respondents who selected the *most negative* Likert option (*Never*) shown via a *red* bar, and the number of respondents who selected the *most positive* Likert option (*All the time*) shown via a *green* bar.

Please note that the red and green bars in the distribution graph will always show the number of respondents who selected the *25% most negative* and the *25% most positive* Likert options as *red* and *green* bars respectively, with the remaining 50% shown as an *orange* bar.

The example below has a more realistic distribution of survey responses, with 34 respondents who selected the negative *Never* option, and 54 respondents who selected the positive *All the time* option. The 112 respondents who selected the middle-of-the-road *Sometimes* or *Every so often* options, are shown by means of the orange bar in the middle.

Below is another example, this time with a survey question with 7 Likert options, also with a random distribution of the 200 survey responses. The number of respondents for a Likert option is again multiplied with the Likert option’s value, and summated to get the final score of 794 out of a potential maximum score of 1,400 (200 respondents multiplied by the maximum Likert value of 7), which is then adjusted and rounded off and shown as a value out of 100. The distribution graph shows the number of respondents who selected the *bottom (most negative) 25%* of the Likert options as a *red* bar, and the number of respondents who selected the *top (most positive) 25%* of the Likert options as a *green* bar.

« Survey Models & Datasets | Managing Access » |