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Including demographic data in a survey will make it possible to drill down and analyse segments or sub-groups of one or more business units to see results specific to a particular demographic grouping e.g. males versus females. Demographic categories should, however, be chosen with care and for a specific purpose – it doesn’t make much sense to include demographic questions regarding gender if it is an all-female business unit or team. Also bear in mind that asking a lot of demographic questions as part of a survey could be viewed as an invasion of privacy and confidentially, particularly in smaller groups, so keep them to the minimum.
An example of the demographic categories and attributes used in the Flow@Work survey are shown in the table below.
|Category||Attribute #1||Attribute #2||Attribute #3||Attribute #4||Attribute #5|
|Age Group||<21 years||21 - 25 years||26 - 35 years||36 - 50 years||>50 years|
|Tenure||<1 year||1 - 2 years||3 - 5 years||6 - 10 years||>10 years|
|Term||<1 month||1 - 6 months||7 - 12 months||1 - 3 years||>3 years|
|Level||Operational||Supervisor||Junior Mngmt||Senior Mngmt||Executive|
Some guidelines to consider when deciding on the number and range of demographic categories and attributes:
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